Define environment variable using existing

Is it possible to define environment variable using existing one during to container start using docker run or docker-compose up?
For example, Dockerfile contains

ENV     JAVA_OPTS="-server"

I want to define new JAVA_OPTS variable during to container start that uses existing, somehow like

docker run -e JAVA_OPTS="${JAVA_OPTS} -DmyNewParam=1" my_image

and as a result the environment variable inside running container should be -server -DmyNewParam=1