Docker image duplication

I am trying to set up a docker-compose build such that an admin can create a number of health clinics which each have their own LAMP stack, so one server can host many databases and apaches etc.

My current compose-yml file is :

version: '3'
services:
    web:
       build:
         context: ./www
       image: php7.2-apache
       restart: always
       environment:
         - ALLOW_OVERRIDE=true
       ports:
         - "8080:80"
       links:
         - db
       volumes:
         - ./www/html:/var/www/html/
       container_name: ${CLINIC_NAME}_WEB
       hostname: WEB
       networks:
         redis:
           aliases:
             - WEB
    db:
      build:
        context: ./db
      image: mariadb
      restart: always
      volumes:
        - ./db/mysql:/var/lib/mysql
        - ./db/seed:/var/seed
      environment:
        MYSQL_ROOT_PASSWORD: root
        MYSQL_USER: admin
        MYSQL_PASSWORD: test
        MYSQL_DATABASE: database
      ports:
        - "8888:3306"
      container_name: ${CLINIC_NAME}_DB

      hostname: DB
      networks:
        redis:
          aliases:
            - DB

networks:
  redis:

With a .env file that has CLINIC_NAME and very simple dockerfiles for now, eg.

FROM php:7.2-apache
RUN docker-php-ext-install mysqli && docker-php-ext-enable mysqli

I run docker-compose up -d in original location everything works well

My issue is when I copy this repo over in order to create a new ‘clinic’, i just change the clinic name in the env file and ports and run docker-compose up -d, the result is my original containers are replaced by the new ones.

If I try to fix this by specificing project name, ie docker-compse -p name up -d, then I get 4 containers up and running as expected, but it seems as though the cache for images is not used and docker makes new images.

REPOSITORY          TAG                 IMAGE ID            CREATED             SIZE
backend_web         latest              c8da1affae90        35 minutes ago      414MB
callum_web          latest              c8da1affae90        35 minutes ago      414MB
php7.2-apache       latest              c8da1affae90        35 minutes ago      414MB
php                 7.2-apache          512cfa938317        12 days ago         414MB
callum_db           latest              99c1098d5884        2 weeks ago         355MB
mariadb             latest              99c1098d5884        2 weeks ago         355MB
backend_db          latest              99c1098d5884        2 weeks ago         355MB

I would like to make sure the old images are reused while still having extra containers running.
Thanks!