LogOn for Component Services

I’m new to Docker! I was just wondering if someone could enlighten me regarding with my LogOn problem.

Now I would like to add a different user and use as its logon account and so tried the following but resulted to an error which is
The service did not start due to a logon failure

but in my own environment (not in docker/vm container) I could do everything just fine using the cmd or powershell.
basically I’m just accessing the “Component Services” > “Services” then click on any service and hit on “Log On” tab and change the user and password in it.

any help is much appreciated. Thank you

docker version 3.0.0 (50684)
and windows 10 pro version 2004